Planning an SEO strategy involves the following steps:

1. Define your target audience and keywords
2. Conduct a thorough website audit and competitor analysis
3. Develop a content strategy that aligns with your target audience and keywords
4. Optimize your website structure and on-page elements such as titles, meta descriptions, headers, and URLs
5. Build a strong backlink profile through link building and outreach
6. Monitor and measure your results using analytics tools and adjust your strategy accordingly.

Using SEO to build brand awareness involves:

1. optimizing key elements of your website for search engines, 
2. creating valuable content, 
3. identifying relevant keywords, 
4. building a strong backlink profile, 
5. targeting your core audience, and 
6. using local SEO strategies to increase visibility in local search results.

Creating new backlinks involves the following steps:

1. Identify relevant websites and blogs within your niche or industry that have a high domain authority.
2. Reach out to these websites and offer to write a guest post or contribute to their content in exchange for a backlink.
3. Create high-quality, valuable content on your own website that other websites will want to link to.
4. Use social media to promote your content and increase the likelihood of it being shared and linked to.
5. Participate in online communities and forums related to your niche or industry, and include a link to your website in your signature or profile.
6. Use broken link building to find broken links on other websites and offer to replace them with a link to your own content.